How to: Retargeting im Affiliate-Marketing

How to: Retargeting im Affiliate-Marketing(commission gorilla)

Retargeting is in affiliate marketing both an interesting and a constantly debated topic. But what is retargeting? What are the advantages for me as retargeting Merchant and is any shop for a retargeting campaign?

Christian BünderThese and other questions will answer us retargeting expert Christian Bünder in the two-part interview "How to retargeting." Christian looked at belboon the field performance display advertising. Together with its premium partners he is in this area varied, wide-reaching campaigns to display, especially in retargeting. In addition, includes the integration and development of new, innovative targeting solutions to Christian duties. Furthermore, he has agreed to stand me today to answer questions ...

First of all many thanks, Christian, that you took time for this interview. For those readers for retargeting is a completely new concept: What is that?

Christian: Briefly retargeting offers online stores the possibility of converting undecided users into buyers. Assuming a default value, so leave about 98% of shop visits the site without having completed the purchase. Target of Retargetings it is now to address these users to leave the shop on various websites with a highly relevant advertising messages to return it back to the shop and to ultimately make the purchase process.cookies

Technically this the user will be highlighted during the visit of the shop with a cookie. In cookie information, which are necessary for later delivery of the campaign saved.

Svenja: What do you think are the strongest assets of the Retargetings and why should Retargeting means, through the affiliate channel?

Christian: retargeting has become in my eyes has become an indispensable part of a successful and holistic online marketing mix.

Through the use of retargeting the Merchants are able, their advertising materials display only those users who have already shown a clear interest in their shop or on the product. Thus, wastage can be avoided and advertising budgets are used effectively. The ROI (Note editors:. "Return on Investment") of the Merchants rises.
Moreover Retargetingkampagnen have the high advertising relevance of advertising media usually significantly higher click and conversion rates, as classic performance display campaigns. This ensures higher online sales.
In addition to the response and return of purchase for interested users in the shop does Retargeting is also an important way to increase customer loyalty. So can be addressed through targeted cross- and up-selling campaigns on and converted to active existing customers customers after their purchase after.
Another decisive factor in retargeting campaigns that falls from my experience, often even under the table, is the positive impact of the campaign on the brand image. For each insertion of the advertising banner, the brand is brought back to consciousness by the user and is gaining recognition. This branding effects increase the volume of searches in the search engines and increase the website traffic that comes through directly entering the URL.( http://commissiongorilla.com/)
By handle Merchants retargeting through an affiliate network, they initially benefit from their familiar structures as the existing reporting and tracking.

The retargeting partners are hooked up merely as another publisher segment. The evaluation of the campaigns can be held down to the details over the network. So the Merchants keep track what influence the retargeting campaign on the overall performance of its partners program hat.Startet a Merchant thus the campaign through its network so on his side, no additional resources need to be created to supervise the campaign.
The close and trusting cooperation between the network and retargeting partner, this certainly is also an additional advantage.
Svenja: Which affiliate programs to retargeting is or there are online stores, not eligible for retargeting in question?

Christian: Basically you can say that in the run consistently and transparently planned retargeting campaign can provide added value for almost all online stores. So this issue is not only interesting for high-traffic online shops, but also for merchants, called the long tail section. (Note editors:. Niche products rather than mass products) are located.

Important is realistic campaign goals that reflect the particular challenges and needs of the merchant.

Decisive values ​​with regard to the campaign planning are, for example, the monthly unique users in the shop, the monthly total number of conversions in the shop and the CR. ( Note editors:. "Conversion Rate"). This information will help us to identify the appropriate partners and to design the campaign perfectly.

Svenja: In Retargeting there is the possibility to use statistical or dynamic banners. How static and dynamic banners differ?

Christian: In static retargeting users are only marked, without looking at it, what products they viewed and which items to your shopping cart.
Thus static banners are basically fixed banner sets that are provided by Merchants.

It can firstly choose a general approach, which takes up the entire site in the shop or deliberately putting on a pure branding effect.
This advertising medium can be easily provided via the existing network and delivered through the ReTargeter.

Unlike the static retargeting dynamic banners provide the opportunity to offer individualized advertising messages to the user within the advertising material to the highest degree. In this dynamic product recommendations are displayed within the advertising materials that are based on the browsing behavior of the individual user(commission gorilla review).

Thus, there is an immediate recognition in this advertising approach. This target group advertising messages increase the click and conversion rate.

Within the dynamic banners term operations such as exclusive voucher codes, social media buttons and seasonal promotions also can be included.

Man catches flying money.

Svenja: When static banners and when are dynamic banners used in retargeting?

Christian: Dynamic banners usually have a significantly higher conversion rate and click-through rate. Thus, their use is generally recommended always.

 However, it is under certain conditions for some Merchants quite reasonable and even preferable to start with static banners. It is for instance. For stores whose range has only one or a few products, useful to resort to static banners.
Even with providers of example. Services or from the telecommunications industry has mostly the use of static banners on.

To start dynamic retargeting, we need a product data feed from the Merchant. All data that are displayed in the dynamic banners, such as price, product image and product titles are removed from this feed.

The creation of dynamic advertising medium of the way completely through the retargeting partner instead and is free to the Merchant.

Sequel follows…( http://commissiongorilla.com/#GETCOMMISSIONGORILLA )

Should be noted, is so that retargeting in affiliate marketing represents an added value for virtually any store. The application can be done via static or via dynamic banners.

After this short but very interesting introduction to the subject, we naturally want to know more and delve deeper into the retargeting matter . Therefore Christian will go "With Affiliate Marketing How to retargeting" on compensation models, technical issues and retargeting trends in the second part of. Already become curious? Then like next month looking clean again!